September 2006
- Media Transportation and
Advertising
Jing Wang, Bobby J. Calder
- Consumers' Immediate Memory
for Prices
Marc Vanhuele, Gilles Laurent, Xavier Dreze
- The Role of Arousal in
Commitment: An Explanation for the Number of Counterarguments
Sekar Raju, H. Rao Unnava
- Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction
Nader T. Tavassoli, Gavan J. Fitzsimons
- Ridicule and Consumer Socialization among
Adolescents
David B. Wooten
- Differentiation and Parity
in Assortment Pricing
Alexander Chernev
- When Choosing is not
Deciding: The Effect of Perceived Responsibility on
Satisfaction
Simona Botti, Ann L. McGill
- Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web
Sites
James C. Ward, Amy L. Ostrom
- The Glocalization of Youth Culture: The Global Youth Segment as
Structures of Common Difference
Dannie Kjeldgaard, Soren
Askegaard
- Determinants of Trademark
Dilution
Maureen Morrin, Jonathan
Lee, Greg M. Allenby
- Price Fairness: Good-Service Differences and the Role of Vendor Costs
Lisa E. Bolton, Joseph W.
Alba
- Effect
of Response Time on Perceptions of Bargaining Outcomes
Joydeep Srivastava, Shweta
Oza
- Repenting Hyperopia: An
Analysis of Self-Control Regret
Ran Kivetz, Anat Keinan
- Consumer Gift Systems:
Insights from Napster
Markus Giesler
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