| Authors |
Date |
Press Release
Title |
Aaker, Jennifer L.
Theriault, Cassie
Pennington, Ginger L. |
February |
Not much time left before Valentine’s Day? You’ll pay more for a gift just to avoid a negative outcome |
Argo, Jennifer J.
Zhu, Rui (Juliet)
Dahl, Darren W. |
February |
True story? Men prefer “chick flicks” when they are explicitly fictionalized |
Atalay, A. Selin
DeSarbo, Wayne S.
LeBaron, David
Blanchard, Simon J. |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
Balachander, Subramanian
Oakley, James L.
Duhachek, Adam
Sriram, S. |
February |
Trailblazers don’t always come out ahead |
Bettman, James R.
Tanner, Robin J.
Ferraro, Rosellina
Chartrand, Tanya L.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Blanchard, Simon J.
DeSarbo, Wayne S.
Atalay, A. Selin
LeBaron, David |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
Block, Lauren
Kramer, Thomas |
April |
Are you feeling lucky? How superstition impacts consumer choice |
Chartrand, Tanya L.
Tanner, Robin J.
Ferraro, Rosellina
Bettman, James R.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Cheema, Amar
|
June |
High eBay shipping costs: When do surcharges affect the purchase price? |
Childers, Terry L.
Kidwell, Blair
Hardesty, David M. |
June |
How About Dessert? Understanding their Emotions Helps Consumers Make Better Choices |
Cowley, Elizabeth
|
June |
When positive thinking leads to financial irresponsibility or compulsive gambling |
Cryder, Cynthia
Rick, Scott I.
Loewenstein, George |
April |
Tightwads outnumber spendthrifts |
Cunha, Marcus Jr.
Janiszewski, Chris
Laran, Juliano |
April |
Old dogs: Prior knowledge affects how consumers accept new information |
Dahl, Darren W.
Zhu, Rui (Juliet)
Argo, Jennifer J. |
February |
True story? Men prefer “chick flicks” when they are explicitly fictionalized |
DeSarbo, Wayne S.
Atalay, A. Selin
LeBaron, David
Blanchard, Simon J. |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
de Ruyter, Ko
Mathwick, Charla
Wiertz, Caroline |
April |
Online technical support forums build social capital |
DeWitte, Siegfried
Van den Bergh, Bram
Warlop, Luk |
June |
Bikini-Clad Women Make Men Impatient |
Dhar, Ravi
Labroo, Aparna
Schwarz, Norbert |
April |
Wine labels with animals on them: why they work |
Duhachek, Adam
Oakley, James L.
Balachander, Subramanian
Sriram, S. |
February |
Trailblazers don’t always come out ahead |
Epp, Amber M.
Price, Linda L. |
June |
We are family – but advertisers often miss the point |
Ferraro, Rosellina
Tanner, Robin J.
Chartrand, Tanya L.
Bettman, James R.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Gershoff, Andrew D.
Mukherjee, Ashesh
Mukhopadhyay, Anirban |
June |
What’s not to like? Why fondness makes us poor judges, but dislike is spot-on |
Gibson, Bryan
|
June |
Coke or Pepsi? Being distracted can make you more susceptible to ads |
| Giesler, Markus |
April |
Marketplace drama: The seven-year war on downloading in four acts |
Gorn, Gerald J.
Jiang, Yuwei
Johar, Gita V. |
June |
Saving Face with a Baby-face? Shape of CEO’s Face Affects Public Perception |
Grant, Susan Jung
Tybout, Alice M. |
April |
People do less research on products that have already launched |
Hardesty, David M.
Kidwell, Blair
Childers, Terry L. |
June |
How About Dessert? Understanding their Emotions Helps Consumers Make Better Choices |
Hong, Jiewen
Lee, Angela Y. |
February |
Your personality type influences how much self-control you have |
Huang, Yanliu
Hutchinson, J. Wesley |
June |
Counting every thought: What consumers see when looking at ads |
Hulland, John
Nenkov, Gergana Y.
Inman, J. Jeffrey |
June |
Look Before You Leap: New Study Examines Self-Control |
Hutchinson, J. Wesley
Huang, Yanliu |
June |
Counting every thought: What consumers see when looking at ads |
Inman, J. Jeffrey
Nenkov, Gergana Y.
Hulland, John |
June |
Look Before You Leap: New Study Examines Self-Control |
Janiszewski, Chris
Cunha, Marcus Jr.
Laran, Juliano |
April |
Old dogs: Prior knowledge affects how consumers accept new information |
Jiang, Yuwei
Gorn, Gerald J.
Johar, Gita V. |
June |
Saving Face with a Baby-face? Shape of CEO’s Face Affects Public Perception |
Johar, Gita V.
Gorn, Gerald J.
Jiang, Yuwei |
June |
Saving Face with a Baby-face? Shape of CEO’s Face Affects Public Perception |
Kahn, Barbara E.
Miller, Elizabeth Gelfand
Luce, Mary Frances |
February |
When shorter waits increase stress |
Kidwell, Blair
Hardesty, David M.
Childers, Terry L. |
June |
How About Dessert? Understanding their Emotions Helps Consumers Make Better Choices |
Kim, Kyeongheui
Meyers-Levy, Joan |
April |
When does context matter in product evaluations? |
Kozinets, Robert V.
|
April |
From Green Luddite to Techspressive: The ideology of consumer technology |
Kramer, Thomas
Block, Lauren |
April |
Are you feeling lucky? How superstition impacts consumer choice |
Laran, Juliano
Cunha, Marcus Jr.
Janiszewski, Chris |
April |
Old dogs: Prior knowledge affects how consumers accept new information |
LeBaron, David
DeSarbo, Wayne S.
Atalay, A. Selin
Blanchard, Simon J. |
June |
Advil or Exedrin? New Model Helps Predict Product Choices |
Lee, Angela Y.
Hong, Jiewen |
February |
Your personality type influences how much self-control you have |
Li, Xiuping
|
February |
Stimulating the appetite can lead to unrelated impulse purchases |
Loewenstein, George
Rick, Scott I.
Cryder, Cynthia |
April |
Tightwads outnumber spendthrifts |
Luce, Mary Frances
Miller, Elizabeth Gelfand
Kahn, Barbara E. |
February |
When shorter waits increase stress |
Meyers-Levy, Joan
Kim, Kyeongheui |
April |
When does context matter in product evaluations? |
Miller, Elizabeth Gelfand
Kahn, Barbara E.
Luce, Mary Frances |
February |
When shorter waits increase stress |
Mukherjee, Ashesh
Gershoff, Andrew D.
Mukhopadhyay, Anirban |
June |
What’s not to like? Why fondness makes us poor judges, but dislike is spot-on |
Mukhopadhyay, Anirban
Gershoff, Andrew D.
Mukherjee, Ashesh |
June |
What’s not to like? Why fondness makes us poor judges, but dislike is spot-on |
King, Tracey
Wong, Nancy |
February |
American women are more likely to choose overly aggressive treatments for breast cancer |
Krishna, Aradhna
Morrin, Maureen |
April |
Does touch affect flavor? Study finds that how a container feels can affect taste |
Krishnamurthy, Parthasarathy
Nagpal, Anish |
February |
How to choose among candidates you don’t particularly like |
Labroo, Aparna
Dhar, Ravi
Schwarz, Norbert |
April |
Wine labels with animals on them: why they work |
Mandel, Naomi
Nowlis, Stephen M. |
June |
All Bets Are Off: Office Pools Lead to Unhappiness |
Mathwick, Charla
Wiertz, Caroline
de Ruyter, Ko |
April |
Online technical support forums build social capital |
Monga, Ashwani
Saini, Ritesh |
April |
Time isn’t money: Study finds that we spend the resources differently |
Morrin, Maureen
Krishna, Aradhna |
April |
Does touch affect flavor? Study finds that how a container feels can affect taste |
Nagpal, Anish
Krishnamurthy, Parthasarathy |
February |
How to choose among candidates you don’t particularly like |
Nenkov, Gergana Y.
Inman, J. Jeffrey
Hulland, John |
June |
Look Before You Leap: New Study Examines Self-Control |
Nowlis, Stephen M.
Mandel, Naomi |
June |
All Bets Are Off: Office Pools Lead to Unhappiness |
Oakley, James L.
Duhachek, Adam
Balachander, Subramanian
Sriram, S. |
February |
Trailblazers don’t always come out ahead |
Pennington, Ginger L.
Theriault, Cassie
Aaker, Jennifer L. |
February |
Not much time left before Valentine’s Day? You’ll pay more for a gift just to avoid a negative outcome |
Phillips, Joan M.
Urbany, Joel E.
Reynolds, Thomas J. |
April |
Young voters influenced by negative political ads, says study |
Price, Linda L.
Epp, Amber M. |
June |
We are family – but advertisers often miss the point |
Qiu, Cheng
Yeung, Catherine W. M. |
February |
Does mood matter? How you feel influences what you’ll buy, says study |
Redden, Joseph P.
|
February |
Trying to stay on a strict diet? Focus on the details |
Reynolds, Thomas J.
Phillips, Joan M.
Urbany, Joel E. |
April |
Young voters influenced by negative political ads, says study |
Rick, Scott I.
Cryder, Cynthia
Loewenstein, George |
April |
Tightwads outnumber spendthrifts |
Saini, Ritesh
Monga, Ashwani |
April |
Time isn’t money: Study finds that we spend the resources differently |
Schwarz, Norbert
Labroo, Aparna
Dhar, Ravi |
April |
Wine labels with animals on them: why they work |
Shen, Hao
Wyer, Robert S., Jr. |
February |
Study: How much you’re willing to pay depends on what you were just doing |
Sriram, S.
Oakley, James L.
Duhachek, Adam
Balachander, Subramanian |
February |
Trailblazers don’t always come out ahead |
Tanner, Robin J.
Ferraro, Rosellina
Chartrand, Tanya L.
Bettman, James R.
Van Baaren, Rick |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Theriault, Cassie
Aaker, Jennifer L.
Pennington, Ginger L. |
February |
Not much time left before Valentine’s Day? You’ll pay more for a gift just to avoid a negative outcome |
Thompson, Craig
Tian, Kelly |
February |
Marketing the South: Commercial Mythmaking and Reshaping of Popular Memories |
Tian, Kelly
Thompson, Craig |
February |
Marketing the South: Commercial Mythmaking and Reshaping of Popular Memories |
Tybout, Alice M.
Grant, Susan Jung |
April |
People do less research on products that have already launched |
Urbany, Joel E.
Phillips, Joan M.
Reynolds, Thomas J. |
April |
Young voters influenced by negative political ads, says study |
Van Baaren, Rick
Tanner, Robin J.
Ferraro, Rosellina
Chartrand, Tanya L.
Bettman, James R. |
April |
Chameleons and copycats: How mimicry affects interpersonal persuasion |
Van den Bergh, Bram
DeWitte, Siegfried
Warlop, Luk |
June |
Bikini-Clad Women Make Men Impatient |
Warlop, Luk
Van den Bergh, Bram
DeWitte, Siegfried |
June |
Bikini-Clad Women Make Men Impatient |
Wiertz, Caroline
Mathwick, Charla
de Ruyter, Ko |
April |
Online technical support forums build social capital |
Wong, Nancy
King, Tracey |
February |
American women are more likely to choose overly aggressive treatments for breast cancer |
Wyer, Robert S., Jr.
Shen, Hao |
February |
Study: How much you’re willing to pay depends on what you were just doing |
Yeung, Catherine W. M.
Qiu, Cheng |
February |
Does mood matter? How you feel influences what you’ll buy, says study |
Zhu, Rui (Juliet)
Argo, Jennifer J.
Dahl, Darren W. |
February |
True story? Men prefer “chick flicks” when they are explicitly fictionalized |
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