Press Releases by Author -- Journal of Consumer Reseach

Press Releases (Alphabetical by Author's Last Name)
For the year 2007

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(These releases are presented in MS Word format )

Authors	Date	Press Release Title
Addis, Michela Holbrook, Morris B.	August	An end to snobbery? Study finds that ordinary people have surprisingly “good taste”
Aggarwal, Pankaj McGill, Ann L.	December	That friendly car is smiling at me: When products are perceived as people
Agrawal, Nidhi Jain, Shailendra Pratap Lindsey, Charles Maheswaran, Durairaj	June	For better or for worse: Optimists and pessimists are influenced by different ad messages
Ahluwalia, Rohini Fang, Xiang Singh, Surendra	June	Banner ads work . . . even if you don’t notice them at all
Alba, Joseph W. Hoegg, JoAndrea	March	More than meets the tongue: The color of a drink may fool the taste buds
Andrade, Eduardo B. Cohen, Joel B.	August	Why do people love horror movies? They enjoy being scared
Armstrong, Katrina Bolton, Lisa E. Reed, Americus II Volpp, Kevin G.	June	How to market diet pills: Prescription and over-the-counter pills may increase unhealthy behavior
Berger, Jonah Heath, Chip	August	Rebel with a cause: Why certain products are used as markers of difference
Berger, Jonah Wheeler, S. Christian	October	Can thinking about shopping change the route you take?
Bilgin, Baler Brenner, Lyle Rottenstreich, Yuval Sood, Sanjay	October	Lesser of two evils: When do we prefer to get rid of things?
Bolton, Lisa E. Reed, Americus II Volpp, Kevin G. Armstrong, Katrina	June	How to market diet pills: Prescription and over-the-counter pills may increase unhealthy behavior
Brady, Michael K. Roehm, Michelle L.	December	A company’s good reputation can be a bad thing
Brenner, Lyle Rottenstreich, Yuval Sood, Sanjay	March	Do shopping lists promote or prevent healthy choices?
Brenner, Lyle Rottenstreich, Yuval Sood, Sanjay Bilgin, Baler	October	Lesser of two evils: When do we prefer to get rid of things?
Bullington, Brian Kardes, Frank R. Fennis, Bob M. Hirt, Edward R. Tormala, Zakary L.	October	Can consumers be confused into buying? Yes – and more easily than you think
Burson, Katherine A.	June	Are you ready for professional-grade golf clubs? How people misjudge their own skill level when buying equipment
Chandon, Pierre Wansink, Brian	October	You’re likely to order more calories at a “healthy” restaurant
Chaplin, Lan Nguyen John, Deborah Roedder	December	In children and adolescents, low self esteem increases materialism
Chattopadhyay, Amitava Wertenbroch, Klaus Soman, Dilip	June	Why does foreign money seem like play money?
Chen, Haipeng (Allan) Rao, Akshay R.	October	When two plus two doesn’t equal four: How consumers miscalculate sale prices
Chernev, Alexander	March	Do-it-alls vs. specialists: Which products sell better?
Chernev, Alexander Hamilton, Ryan Hong, Jiewen	August	Can you trust your eyes? How to manipulate perceptual focus in advertisements
Cohen, Joel B. Andrade, Eduardo B.	August	Why do people love horror movies? They enjoy being scared
Cooke, Alan D. J. Meyvis, Tom	August	The grass isn’t greener: How a quest for improvement can cause us to lose sight of the value of our current choice
Coskuner-Balli, Gokcen Thompson, Craig J.	August	Community-supported agriculture serves as counterexample to the market demands of economic globalization
Coulter, Keith S. Coulter, Robin A.	August	Right-hand digits: study reveals new visual distortion effect
Coulter, Robin A. Coulter, Keith S.	August	Right-hand digits: study reveals new visual distortion effect
Cowley, Elizabeth	December	Actions speak louder: Why we use our past behavior to determine our current attitudes
Dahl, Darren W. White, Katherine	December	Study explores distinction between “different” and “uncool”
De Mello, Gustavo MacInnis, Deborah J. Stewart, David W.	August	Threats to hope: Desperation affects reasoning about product information
Desai, Kalpesh Kaushik Jain, Shailendra Pratap Mao, Huifang	June	What’s the fat content? Whether or not you notice depends on how you think
Dewitte, Siegfried Goukens, Caroline Pandelaere, Mario Warlop, Luk	October	Wanting a bite of everything: Study finds that when people are hungry they crave more variety
Dhar, Ravi Zhang, Ying Fishbach, Ayelet	December	Optimism isn’t always healthy
Dimofte, Claudiu V. Yalch, Richard F.	March	A clever catchphrase goes a long way – even if you don't get the joke
Dodds, Peter Sheridan Watts, Duncan J.	December	Social change relies more on the easily influenced than the highly influential
Duhachek, Adam Zhang, Shuoyang Krishnan, Shanker	October	Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Epley, Nicholas Morewedge, Carey K. Holtzman, Leif	December	Big Ticket: You’ll spend more thinking about your bank account than about your wallet
Escalas, Jennifer Edson	March	Shaky details? Come up with a good story and people might not notice
Faber, Ronald J. Vohs, Kathleen D.	March	On a diet? You’ll spend more on impulse purchases
Fang, Xiang Singh, Surendra Ahluwalia, Rohini	June	Banner ads work . . . even if you don’t notice them at all
Fennis, Bob M. Kardes, Frank R. Hirt, Edward R. Tormala, Zakary L. Bullington, Brian	October	Can consumers be confused into buying? Yes – and more easily than you think
Fischer, Eileen Otnes, Cele C. Tuncay, Linda	December	Pursuing Parenthood: Discourses of Persistence
Fishbach, Ayelet Zhang, Ying Dhar, Ravi	December	Optimism isn’t always healthy
Fitzsimons, Gavan J. Nunes, Joseph C. Williams, Patti	June	License to sin: Study finds that asking people to think about vice increases their likelihood of giving in to temptation
Gershoff, Andrew D. Mukherjee, Ashesh Mukhopadhyay, Anirban	March	The Power of Love: When it comes to taste, we value similarities more than differences
Goukens, Caroline Dewitte, Siegfried Pandelaere, Mario Warlop, Luk	October	Wanting a bite of everything: Study finds that when people are hungry they crave more variety
Hamilton, Rebecca Thompson, Debora Viana	December	Test-drive: Using a product before buying it changes what you want
Hamilton, Ryan Hong, Jiewen Chernev, Alexander	August	Can you trust your eyes? How to manipulate perceptual focus in advertisements
Häubl, Gerald Murray, Kyle B.	June	Cognitive lock-in: Why you can’t teach an old dog new tricks
Heath, Chip Berger, Jonah	August	Rebel with a cause: Why certain products are used as markers of difference
Hirt, Edward R. Kardes, Frank R. Fennis, Bob M. Tormala, Zakary L. Bullington, Brian	October	Can consumers be confused into buying? Yes – and more easily than you think
Hoegg, JoAndrea Alba, Joseph W.	March	More than meets the tongue: The color of a drink may fool the taste buds
Holbrook, Morris B. Addis, Michela	August	An end to snobbery? Study finds that ordinary people have surprisingly “good taste”
Holt, Douglas B. Üstüner, Tuba	March	Where consumer culture doesn’t quite reach
Holtzman, Leif Morewedge, Carey K. Epley, Nicholas	December	Big Ticket: You’ll spend more thinking about your bank account than about your wallet
Hong, Jiewen Hamilton, Ryan Chernev, Alexander	August	Can you trust your eyes? How to manipulate perceptual focus in advertisements
Jain, Shailendra Pratap Desai, Kalpesh Kaushik Mao, Huifang	June	What’s the fat content? Whether or not you notice depends on how you think
Jain, Shailendra Pratap Lindsey, Charles Agrawal, Nidhi Maheswaran, Durairaj	June	For better or for worse: Optimists and pessimists are influenced by different ad messages
Johar, Gita Venkataramani Mukhopadhyay, Anirban	March	To buy or not to buy: What you decide affects how you’ll feel next time
Johar, Gita Venkataramani Zemborain, Martin R.	March	Ambivalent about who to vote for? You’re more likely to be persuaded by a disreputable source
John, Deborah Roedder Chaplin, Lan Nguyen	December	In children and adolescents, low self esteem increases materialism
Kardes, Frank R. Fennis, Bob M. Hirt, Edward R. Tormala, Zakary L. Bullington, Brian	October	Can consumers be confused into buying? Yes – and more easily than you think
Krishnan, Shanker Duhachek, Adam Zhang, Shuoyang	October	Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Labroo, Aparna A. Ramanathan, Suresh	March	Happy endings aren’t always best
Lee, Myung-Soo Ratchford, Brian T. Talukdar, Debabrata	June	Car buyers who use the Internet spend less time at the dealership negotiating prices
Lindsey, Charles Jain, Shailendra Pratap Agrawal, Nidhi Maheswaran, Durairaj	June	For better or for worse: Optimists and pessimists are influenced by different ad messages
Lowrey, Tina M. Shrum, L. J.	October	Oohs and aahs: Vowel sounds affect our perceptions of products
MacInnis, Deborah J. Patrick, Vanessa M. Park, C. Whan	March	Not as happy as you thought you’d be? Study shows that disappointment has more impact than unexpected enjoyment
MacInnis, Deborah J. De Mello, Gustavo Stewart, David W.	August	Threats to hope: Desperation affects reasoning about product information
Maheswaran, Durairaj Jain, Shailendra Pratap Lindsey, Charles Agrawal, Nidhi	June	For better or for worse: Optimists and pessimists are influenced by different ad messages
Malaviya, Prashant	June	Will you repeat that? Why context matters to message repetition
Mao, Huifang Jain, Shailendra Pratap Desai, Kalpesh Kaushik	June	What’s the fat content? Whether or not you notice depends on how you think
McGill, Ann L. Ramanathan, Suresh	December	Pass the popcorn! Study finds that film enjoyment is contagious
McGill, Ann L. Aggarwal, Pankaj	December	That friendly car is smiling at me: When products are perceived as people
Meyers-Levy, Joan Zhu, Rui (Juliet)	June	You are what you buy: How different consumer types shop
Meyvis, Tom Cooke, Alan D. J.	August	The grass isn’t greener: How a quest for improvement can cause us to lose sight of the value of our current choice
Monga, Alokparna Basu Roedder John, Deborah	March	Cultural differences in what we think? The reason may be how we think
Morewedge, Carey K. Holtzman, Leif Epley, Nicholas	December	Big Ticket: You’ll spend more thinking about your bank account than about your wallet
Mukherjee, Ashesh Gershoff, Andrew D. Mukhopadhyay, Anirban	March	The Power of Love: When it comes to taste, we value similarities more than differences
Mukhopadhyay, Anirban Johar, Gita Venkataramani	March	To buy or not to buy: What you decide affects how you’ll feel next time
Mukhopadhyay, Anirban Gershoff, Andrew D. Mukherjee, Ashesh	March	The Power of Love: When it comes to taste, we value similarities more than differences
Murray, Kyle B. Häubl, Gerald	June	Cognitive lock-in: Why you can’t teach an old dog new tricks
Muthukrishnan, A. V. Wathieu, Luc	March	What’s that got to do with it? Totally irrelevant choices lead to greater buyer satisfaction and brand loyalty
Nunes, Joseph C. Fitzsimons, Gavan J. Williams, Patti	June	License to sin: Study finds that asking people to think about vice increases their likelihood of giving in to temptation
Otnes, Cele C. Fischer, Eileen Tuncay, Linda	December	Pursuing Parenthood: Discourses of Persistence
Pandelaere, Mario Goukens, Caroline Dewitte, Siegfried Warlop, Luk	October	Wanting a bite of everything: Study finds that when people are hungry they crave more variety
Park, C. Whan Patrick, Vanessa M. MacInnis, Deborah J.	March	Not as happy as you thought you’d be? Study shows that disappointment has more impact than unexpected enjoyment
Patrick, Vanessa M. MacInnis, Deborah J. Park, C. Whan	March	Not as happy as you thought you’d be? Study shows that disappointment has more impact than unexpected enjoyment
Pieters, Rik Wedel, Michel	August	The eyes have it: What do we see when we look at ads?
Ramanathan, Suresh Labroo, Aparna A.	March	Happy endings aren’t always best
Ramanathan, Suresh Williams, Patti	August	Why guilt doesn’t keep some of us from making the same mistakes twice
Rao, Akshay R. Chen, Haipeng (Allan)	October	When two plus two doesn’t equal four: How consumers miscalculate sale prices
Ratchford, Brian T. Talukdar, Debabrata Lee, Myung-Soo	June	Car buyers who use the Internet spend less time at the dealership negotiating prices
Reed, Americus II Bolton, Lisa E. Volpp, Kevin G. Armstrong, Katrina	June	How to market diet pills: Prescription and over-the-counter pills may increase unhealthy behavior
Roedder John, Deborah Monga, Alokparna Basu	March	Cultural differences in what we think? The reason may be how we think
Roehm, Michelle L. Brady, Michael K.	December	A company’s good reputation can be a bad thing
Ramanathan, Suresh McGill, Ann L.	December	Pass the popcorn! Study finds that film enjoyment is contagious
Rottenstreich, Yuval Sood, Sanjay Brenner, Lyle	March	Do shopping lists promote or prevent healthy choices?
Rottenstreich, Yuval Brenner, Lyle Sood, Sanjay Bilgin, Baler	October	Lesser of two evils: When do we prefer to get rid of things?
Scott, Linda M. Vargas, Patrick	August	Writing with pictures: Toward a unifying theory of consumer response to images
Shrum, L. J. Lowrey, Tina M.	October	Oohs and aahs: Vowel sounds affect our perceptions of products
Singh, Surendra Fang, Xiang Ahluwalia, Rohini	June	Banner ads work . . . even if you don’t notice them at all
Soman, Dilip Wertenbroch, Klaus Chattopadhyay, Amitava	June	Why does foreign money seem like play money?
Soman, Dilip Yeung, Catherine W. M.	October	When taking a long time is seen as a good thing
Sood, Sanjay Rottenstreich, Yuval Brenner, Lyle	March	Do shopping lists promote or prevent healthy choices?
Sood, Sanjay Brenner, Lyle Rottenstreich, Yuval Bilgin, Baler	October	Lesser of two evils: When do we prefer to get rid of things?
Stewart, David W. De Mello, Gustavo MacInnis, Deborah J.	August	Threats to hope: Desperation affects reasoning about product information
Talukdar, Debabrata Ratchford, Brian T. Lee, Myung-Soo	June	Car buyers who use the Internet spend less time at the dealership negotiating prices
Thompson, Craig J. Coskuner-Balli, Gokcen	August	Community-supported agriculture serves as counterexample to the market demands of economic globalization
Thompson, Debora Viana Hamilton, Rebecca	December	Test-drive: Using a product before buying it changes what you want
Tormala, Zakary L. Kardes, Frank R. Fennis, Bob M. Hirt, Edward R. Bullington, Brian	October	Can consumers be confused into buying? Yes – and more easily than you think
Tuncay, Linda Fischer, Eileen Otnes, Cele C.	December	Pursuing Parenthood: Discourses of Persistence
Üstüner, Tuba Holt, Douglas B.	March	Where consumer culture doesn’t quite reach
Vargas, Patrick Scott, Linda M.	August	Writing with pictures: Toward a unifying theory of consumer response to images
Vohs, Kathleen D. Faber, Ronald J.	March	On a diet? You’ll spend more on impulse purchases
Volpp, Kevin G. Bolton, Lisa E. Reed, Americus II Armstrong, Katrina	June	How to market diet pills: Prescription and over-the-counter pills may increase unhealthy behavior
Wansink, Brian Chandon, Pierre	October	You’re likely to order more calories at a “healthy” restaurant
Warlop, Luk Goukens, Caroline Dewitte, Siegfried Pandelaere, Mario	October	Wanting a bite of everything: Study finds that when people are hungry they crave more variety
Wathieu, Luc Muthukrishnan, A. V.	March	What’s that got to do with it? Totally irrelevant choices lead to greater buyer satisfaction and brand loyalty
Watts, Duncan J. Dodds, Peter Sheridan	December	Social change relies more on the easily influenced than the highly influential
Wedel, Michel Pieters, Rik	August	The eyes have it: What do we see when we look at ads?
Wertenbroch, Klaus Soman, Dilip Chattopadhyay, Amitava	June	Why does foreign money seem like play money?
Wheeler, S. Christian Berger, Jonah	October	Can thinking about shopping change the route you take?
White, Katherine Dahl, Darren W.	December	Study explores distinction between “different” and “uncool”
Williams, Patti Fitzsimons, Gavan J. Nunes, Joseph C.	June	License to sin: Study finds that asking people to think about vice increases their likelihood of giving in to temptation
Williams, Patti Ramanathan, Suresh	August	Why guilt doesn’t keep some of us from making the same mistakes twice
Wyer Jr., Robert S. Xu, Alison Jing	December	Holiday shopping: Choosing a favorite may increase the likelihood of purchase
Xu, Alison Jing Wyer Jr., Robert S.	December	Holiday shopping: Choosing a favorite may increase the likelihood of purchase
Yalch, Richard F. Dimofte, Claudiu V.	March	A clever catchphrase goes a long way – even if you don't get the joke
Yeung, Catherine W. M. Soman, Dilip	October	When taking a long time is seen as a good thing
Zemborain, Martin R. Johar, Gita Venkataramani	March	Ambivalent about who to vote for? You’re more likely to be persuaded by a disreputable source
Zhang, Shuoyang Duhachek, Adam Krishnan, Shanker	October	Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
Zhang, Ying Fishbach, Ayelet Dhar, Ravi	December	Optimism isn’t always healthy
Zhu, Rui (Juliet) Meyers-Levy, Joan	June	You are what you buy: How different consumer types shop

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