| Authors |
Date |
Press Release
Title |
Abendroth, Lisa J.
Diehl, Kristin |
December |
Buyer’s remorse? How about not-buying remorse? |
Aggarwal, Pankaj
Zhang, Meng |
December |
Nothing personal: Study shows how caring sentiments can affect business sense |
Agrawal, Nidhi
Jain, Shailendra Pratap
Maheswaran, Durairaj |
June |
When More May Be Less: The Effects of Regulatory Focus on Responses to Different
Comparative Frames |
Alba, Joseph W.
Bolton, Lisa E. |
September |
Price Fairness: Good-Service Differences and the Role of Vendor Costs |
Allenby, Greg M.
Morrin, Maureen
Lee, Jonathan |
September |
Determinants of Trademark Dilution |
Argo, Jennifer J.
White, Katherine
Dahl, Darren W. |
June |
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption
Information |
Ariely, Dan
Lee, Leonard |
June |
Shopping Goals, Goal Concreteness, and Conditional Coupons |
Ashworth, Laurence
Chattopadhyay, Amitava
Darke, Peter R. |
December |
Go with your gut, especially when shopping |
Bearden, William O.
Haws, Kelly L. |
December |
Feeling ripped off? How dynamic pricing affects perceptions of fairness |
Bloom, Paul N.
Bolton, Lisa, E.
Cohen, Joel B. |
June |
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? |
Bolton, Lisa, E.
Cohen, Joel B.
Bloom, Paul N. |
June |
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? |
Bolton, Lisa E.
Alba, Joseph W. |
September |
Price Fairness: Good-Service Differences and the Role of Vendor Costs |
Botti, Simona
McGill, Ann L. |
September |
When Choosing is not Deciding: The Effect of Perceived Responsibility on Satisfaction |
Calder, Bobby J.
Wang, Jing |
September |
Media Transportation and Advertising |
Carlson, Kurt A.
Meloy, Margaret G.
Russo, J. Edward |
March |
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice |
Carmon, Ziv
Vosgerau, Joachim
Wertenbroch, Klaus |
March |
Indeterminacy and Live Television |
Chattopadhyay, Amitava
Darke, Peter R.
Ashworth, Laurence |
December |
Go with your gut, especially when shopping |
Chen, Cathy Yi
Maheswaran, Durairaj |
December |
Feeling sad about Iraq? New research finds that it won’t keep you from buying American products |
| Chernev, Alexander |
September |
Differentiation and Parity in Assortment Pricing |
| Chernev, Alexander |
June |
Decision Focus and Consumer Choice Among Assortments |
Choi, Jinhee
Choi, Incheol
Kim, B. Kyu
Yi, Youjae |
March |
Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes |
Choi, Incheol
Choi, Jinhee
Kim, B. Kyu
Yi, Youjae |
March |
Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes |
Cohen, Joel B.
Bolton, Lisa, E.
Bloom, Paul N. |
June |
Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? |
Corfman, Kim P.
Raghunathan, Rajagopal
Pham, Michel Tuan |
March |
Informational Properties of Anxiety and Sadness, and Displaced Coping |
Cornwell, Bettina
Humphreys, Michael S.
Maguire, Angela M.
Weeks, Clinton S.
Tellegen, Cassandra |
December |
Why would Cheerios sponsor a NASCAR race? |
Dahl, Darren W.
Argo, Jennifer J.
White, Katherine |
June |
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption
Information |
Darke, Peter R.
Chattopadhyay, Amitava
Ashworth, Laurence |
December |
Go with your gut, especially when shopping |
Diehl, Kristin
Abendroth, Lisa J. |
December |
Buyer’s remorse? How about not-buying remorse? |
Drèze, Xavier
Nunes, Joseph C. |
March |
The Endowed Progress Effect: How Unwarranted Advancement Increases Future Effort |
Drèze, Xavier
Vanhuele, Marc
Laurent, Gilles |
September |
Consumers' Immediate Memory for Prices |
Drèze, Xavier
Sood, Sanjay |
December |
Would you see James Bond 21? How about Die Another Day? |
Feinberg, Fred
Yoon, Carolyn
Gutchess, Angela H.
Polk, Thad A. |
June |
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand
and Person Judgments |
Fitzsimons, Gavan J.
Tavassoli, Nader T. |
September |
Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction |
| Giesler, Markus |
September |
Consumer Gift Systems: Insights from Napster |
Gotlieb, Jerry
Roggeveen, Anne
Grewal, Dhruv |
June |
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic
Information Cues? |
Grewal, Dhruv
Roggeveen, Anne
Gotlieb, Jerry |
June |
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic
Information Cues? |
Gutchess, Angela H.
Yoon, Carolyn
Feinberg, Fred
Polk, Thad A. |
June |
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand
and Person Judgments |
Hamilton, Rebecca W.
Thompson, Debora Viana |
March |
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising |
Haws, Kelly L.
Bearden, William O. |
December |
Feeling ripped off? How dynamic pricing affects perceptions of fairness |
Herr, Paul M.
Kang, Yong-Soon |
June |
Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects |
Houston, Michael J.
Ng, Sharon |
March |
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations |
Humphreys, Michael S.
Cornwell, Bettina
Maguire, Angela M.
Weeks, Clinton S.
Tellegen, Cassandra |
December |
Why would Cheerios sponsor a NASCAR race? |
Inman, J. Jeffrey
Khare, Adwait |
March |
Habitual Behavior in American Eating Patterns: The Role of Meal Occasions |
Jain, Shailendra Pratap
Agrawal, Nidhi
Maheswaran, Durairaj |
June |
When More May Be Less: The Effects of Regulatory Focus on Responses to Different
Comparative Frames |
Janakiraman, Narayan
Meyer, Robert J.
Morales, Andrea C. |
December |
Spillover effect: Why we end up spending more when we think we’re saving |
Kang, Yong-Soon
Herr, Paul M. |
June |
Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects |
Keinan, Anat
Kivetz, Ran |
September |
Repenting Hyperopia: An Analysis of Self-Control Regret |
| Keller, Punam A. |
June |
Regulatory Focus and Efficacy of Health Messages |
Khare, Adwait
Inman, J. Jeffrey |
March |
Habitual Behavior in American Eating Patterns: The Role of Meal Occasions |
Kim, B. Kyu
Choi, Jinhee
Choi, Incheol
Yi, Youjae |
March |
Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes |
Kivetz, Ran
Keinan, Anat |
September |
Repenting Hyperopia: An Analysis of Self-Control Regret |
| Krishna, Aradhna |
March |
Interaction of Senses: The Effect of Vision Versus Touch on the Elongation Bias |
Krishnan, H. Shanker
Mao, Huifang |
June |
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process
Contingency Model |
Laurent, Gilles
Vanhuele, Marc
Dreze, Xavier |
September |
Consumers' Immediate Memory for Prices |
Lee, Jonathan
Morrin, Maureen
Allenby, Greg M. |
September |
Determinants of Trademark Dilution |
Lee, Leonard
Ariely, Dan |
June |
Shopping Goals, Goal Concreteness, and Conditional Coupons |
Lerouge, Davy
Warlop, Luk
Maheswaran, Durairaj |
December |
Think your partner doesn’t understand what you like? You’re probably right. |
Maguire, Angela M.
Cornwell, Bettina
Humphreys, Michael S.
Weeks, Clinton S.
Tellegen, Cassandra |
December |
Why would Cheerios sponsor a NASCAR race? |
Maheswaran, Durairaj
Jain, Shailendra Pratap
Agrawal, Nidhi |
June |
When More May Be Less: The Effects of Regulatory Focus on Responses to Different
Comparative Frames |
Maheswaran, Durairaj
Chen, Cathy Yi |
December |
Feeling sad about Iraq? New research finds that it won’t keep you from buying American products |
Mandel, Naomi
Smeesters, Dirk |
March |
Positive and Negative Media Image Effects on the Self |
Mao, Huifang
Krishnan, H. Shanker |
June |
Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process
Contingency Model |
McGill, Ann L.
Botti, Simona |
September |
When Choosing is not Deciding: The Effect of Perceived Responsibility on Satisfaction |
Meloy, Margaret G.
Carlson, Kurt A.
Russo, J. Edward |
March |
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice |
Meyer, Robert J.
Janakiraman, Narayan
Morales, Andrea C. |
December |
Spillover effect: Why we end up spending more when we think we’re saving |
Mishra, Arul
Mishra, Himanshu
Nayakankuppam, Dhananjay |
March |
Money: A Bias for the Whole |
Mishra, Arul
Nayakankuppam, Dhananjay |
December |
How much is it worth? Study explains why we are such terrible judges of the relationship between price and quality |
Mishra, Himanshu
Mishra, Arul
Nayakankuppam, Dhananjay |
March |
Money: A Bias for the Whole |
Morales, Andrea C.
Janakiraman, Narayan
Meyer, Robert J. |
December |
Spillover effect: Why we end up spending more when we think we’re saving |
Morrin, Maureen
Lee, Jonathan
Allenby, Greg M. |
September |
Determinants of Trademark Dilution |
Nayakankuppam, Dhananjay
Mishra, Himanshu
Mishra, Arul |
March |
Money: A Bias for the Whole |
Nayakankuppam, Dhananjay
Mishra, Arul |
December |
How much is it worth? Study explains why we are such terrible judges of the relationship between price and quality |
Ng, Sharon
Houston, Michael J. |
March |
Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations |
Nunes, Joseph C.
Dreze, Xavier |
March |
The Endowed Progress Effect: How Unwarranted Advancement Increases Future Effort |
O'Guinn, Thomas C.
Pracejus, John W.
Olsen, G. Douglas |
June |
How Nothing Became Something: White Space, Rhetoric, History, and Meaning |
Olsen, G. Douglas
Pracejus, John W.
O'Guinn, Thomas C. |
June |
How Nothing Became Something: White Space, Rhetoric, History, and Meaning |
Ostrom, Amy L.
Ward, James C. |
September |
Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites |
Oza, Shweta
Srivastava, Joydeep |
September |
Effect of Response Time on Perceptions of Bargaining Outcomes |
Passyn, Kirsten
Sujan, Mita |
March |
Self-Accountability Emotions and Fear Appeals: Motivating Behavior |
Pham, Michel Tuan
Raghunathan, Rajagopal
Corfman, Kim P. |
March |
Informational Properties of Anxiety and Sadness, and Displaced Coping |
Polk, Thad A.
Yoon, Carolyn
Gutchess, Angela H.
Feinberg, Fred |
June |
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand
and Person Judgments |
Pracejus, John W.
Olsen, G. Douglas
O'Guinn, Thomas C. |
June |
How Nothing Became Something: White Space, Rhetoric, History, and Meaning |
Raghunathan, Rajagopal
Pham, Michel Tuan
Corfman, Kim P. |
March |
Informational Properties of Anxiety and Sadness, and Displaced Coping |
Raju, Sekar
Unnava, H. Rao |
September |
The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments |
Roggeveen, Anne
Grewal, Dhruv
Gotlieb, Jerry |
June |
Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic
Information Cues? |
Russo, J. Edward
Carlson, Kurt A.
Meloy, Margaret G. |
March |
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice |
Schlosser, Ann E.
|
December |
Virtual reality can improve memory . . . perhaps too much |
Smeesters, Dirk
Mandel, Naomi |
March |
Positive and Negative Media Image Effects on the Self |
Sood, Sanjay
Drèze, Xavier |
December |
Would you see James Bond 21? How about Die Another Day? |
Spangenberg, Eric R.
Sprott, David E. |
March |
Self-Monitoring and Susceptibility to the Influence of Self-Prophecy |
Sprott, David E.
Spangenberg, Eric R. |
March |
Self-Monitoring and Susceptibility to the Influence of Self-Prophecy |
Srivastava, Joydeep
Oza, Shweta |
September |
Effect of Response Time on Perceptions of Bargaining Outcomes |
Sujan, Mita
Passyn, Kirsten |
March |
Self-Accountability Emotions and Fear Appeals: Motivating Behavior |
Tavassoli, Nader T.
Fitzsimons, Gavan J. |
September |
Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction |
Tellegen, Cassandra
Cornwell, Bettina
Humphreys, Michael S.
Maguire, Angela M.
Weeks, Clinton S. |
December |
Why would Cheerios sponsor a NASCAR race? |
Thompson, Debora Viana
Hamilton, Rebecca W. |
March |
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising |
Unnava, H. Rao
Raju, Sekar |
September |
The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments |
Vanhuele, Marc
Laurent, Gilles
Dreze, Xavier |
September |
Consumers' Immediate Memory for Prices |
Vosgerau, Joachim
Carmon, Ziv
Wertenbroch, Klaus |
March |
Indeterminacy and Live Television |
Wang, Jing
Calder, Bobby J. |
September |
Media Transportation and Advertising |
Ward, James C.
Ostrom, Amy L. |
September |
Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites |
Warlop, Luk
Lerouge, Davy
Maheswaran, Durairaj |
December |
Think your partner doesn’t understand what you like? You’re probably right. |
Weeks, Clinton S.
Cornwell, Bettina
Humphreys, Michael S.
Maguire, Angela M.
Tellegen, Cassandra |
December |
Why would Cheerios sponsor a NASCAR race? |
Wertenbroch, Klaus
Vosgerau, Joachim
Carmon, Ziv |
March |
Indeterminacy and Live Television |
White, Katherine
Argo, Jennifer J.
Dahl, Darren W. |
June |
Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption
Information |
| Wooten, David B. |
September |
Ridicule and Consumer Socialization among Adolescents |
Yi, Youjae
Choi, Jinhee
Choi, Incheol
Kim, B. Kyu |
March |
Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes |
Yoon, Carolyn
Gutchess, Angela H.
Feinberg, Fred
Polk, Thad A. |
June |
A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand
and Person Judgments |
Zhang, Meng
Aggarwal, Pankaj |
December |
Nothing personal: Study shows how caring sentiments can affect business sense |
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