| Authors |
Date |
Press Release
Title |
| Adkins, Natalie Ross
Ozanne, Julie L. |
June |
Consumer
Literacy: How Low-Literate Individuals Adapt to the
Marketplace |
| Ahuvia, Aaron C. |
June |
Love
Thy Stuff: Consumer Identity Is Shaped by Love of Objects |
Appleton-Knapp, Sara L.
Bjork, Robert A.
Wickens, Thomas D. |
September |
Spaced
Out: Does Spacing Effect the Power of Advertising |
Argo, Jennifer J.
Dahl, Darren W. Manchanda, Rajesh V. |
September |
Alone
in the Aisle: The Effect of Social Interaction on Consumers |
Bernthal, Matthew
J. Crockett, David
Rose, Randall L. |
June |
Charge
It! How Credit Cards Serve as Lifestyle Facilitators |
| Chandran, Sucharita
Morwitz, Vicki |
September |
Name
Your Price: The Effects of Participative Pricing on
Consumers |
Chaplin, Lan Nguyen
John, Deborah Roedder |
June |
Branded
Young: Children and Adolescents Incorporate Brands into
Their Self-Concepts |
| Chernev, Alexander |
March |
Choices.
Choices. Research into How Consumers Pick from a Host of
Product Features |
Commuri, Suraj
Gentry, James W. |
September |
Bring
Home the Bacon: Domestic Financial Power when Women Earn
More than Men |
| Coupland, Jennifer
Chang |
June |
The
Consumer’s Cache: Consumers Stock, Store and Camouflage
Invisible Brands in Their Households |
| Duhachek, Adam |
June |
Crazed
by Consumption! Consumers Cope with the Stresses of Shopping |
Ferraro, Rosellina
Shiv, Baba
Bettman, James R. |
June |
Dealing
with Dying: How Consumers Are Motivated by Mortality |
Fisher, Robert J.
Dube, Laurette |
March |
Challenging
the Venus and Mars Theory: Men and Women May Not Be as
Different As Previously Thought When it Comes to Feeling
Emotion |
Garg, Nitika
nman,
J. Jeffrey
Mittal, Vikas |
June |
How
You Feel Drives How You Choose |
| Hamilton, Rebecca
W. Biehal, Gabriel J. |
September |
Gamble
or Play it Safe? The Effects of Self-View on Consumer’s
Goals and Choices |
| Henry, Paul C. |
March |
Playing
the Game: New Research into How Social Class Affects the
Consumerism |
Johnson, Joseph
Tellis, Gerard J.
MacInnis, Deborah J. |
September |
Are
consumers receiving the information they need to choose
stocks? |
| Kivetz, Ran |
March |
New
Study into How Consumers Weigh the Costs and Benefits of
Promotions and Rewards |
| Lastovicka, John L.
Fernandez, Karen V. |
March |
Selling
Your Self and Losing Your Memory: New Research into the
Effect of Selling or Giving Away Prized Possessions |
| Lau-Gesk, Loraine |
June |
Good,
Bad and Indifferent: Jelly Beans Can Reveal How Consumers
Evaluate an Experience |
Louro, Maria J.
Pieters, Rik
Zeelenberg, Marcel |
March |
The
Power of Pride: Positive Purchasing Experiences May Not
Bring Consumers Back for More |
Luna, David
Peracchio, Laura A. |
March |
Enticing
the Bilingual Consumer: Interject an English Word into the
Spanish Ad |
Maclaran, Pauline
Brown, Stephen |
September |
Retail
Utopia: Marketplaces and their cultural meanings |
Matta, Shashi
Folkes, Valerie |
September |
Judging
Brands: How Consumers Make Assumptions Based on Marketplace
Stereotypes |
Miller, Elizabeth
G.
Kahn, Barbara E. |
June |
Vanilla
vs Rocky Road: Color and Flavor Names Affect Consumer Choice |
Miyazaki, Anthony D.
Grewal, Dhruv
Goodstein,
Ronald C. |
June |
Cueing
in on Quality: How Consumers Process Positive and Negative
Product Cues |
| Morales, Andrea C. |
March |
Does
Wooing Work? New Research into How Consumers Respond to
Extra Effort |
Moreau, C. Page
Dahl, Darren W. |
June |
How
Constraints Influence Consumer Behavior |
| Mukhopadhyay, Anirban
Johar, Gita Venkataramani |
March |
Being
Resolute with Resolutions: The Effects of Self-Control on Keeping Resolutions |
| Muniz, Albert M.
Jr. Schau, Hope Jensen |
March |
The
Cult of Consumerism: How Consumers Bind Together to
Religiously Worship a (Sometimes Deceased) Brand |
| Peracchio, Laura A.
Meyers-Levy, Joan |
June |
Is
a Picture Really Worth a Thousand Words? It May Depend on
the Camera Angle |
Rose, Randall L.
Wood, Stacy L. |
September |
Consumer
study explores the continued popularity of ‘Reality’ TV |
| Schlosser, Ann E. |
September |
Posting
and Lurking: Communication on a Product Rating Website |
Skurnik, Ian
Yoon,
Carolyn
Park, Denise C.
Schwarz, Norbert |
March |
Brand
X is Bad. Brand X is Bad. Brand X is Bad. So Why Did You Buy
It? |
Thomas, Manoj
Morwitz, Vicki |
June |
Penny
Pinching: How Consumers React to Prices Ending in 99 |
| Thompson, Craig J. |
September |
New
Study Reports the Risk Perceptions of Natural Vs
“Medicalized” Childbirth |
Tian, Kelly
Belk,
Russell W. |
September |
Home
away from home: Personalizing the workplace |
Tybout, Alice M.
Sternthal, Brian
Malaviya, Prashant Bakamitsos,
Georgios A. Park, Se-Bum |
June |
Making
Up Your Mind: Consumers Use Prior Knowledge to Judge
Purchasing Decisions |
Yorkston, Eric
DeMello, Gustavo E. |
September |
Does
the Language Gender System of English and Spanish Affect
Consumers’ Perception of Brands? |
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