April 2008 Press Releases

• Conflict and Compromise: Drama in Marketplace Evolution (Press Release)
  Markus Giesler
• Of Chameleons and Consumption: The Impact of Mimicry on Choice and Preferences (Press Release)
  Robin J. Tanner, Rosellina Ferraro, Tanya L. Chartrand, James R. Bettman, Rick Van Baaren
• Tightwads and Spendthrifts (Press Release)
  Scott I. Rick, Cynthia Cryder, George Loewenstein
• Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making (Press Release)
  Thomas Kramer, Lauren Block
• Confirmation and the Effects of Valenced Political Advertising: A Field Experiment (Press Release)
  Joan M. Phillips, Joel E. Urbany, Thomas J. Reynolds
• Does Touch Affect Taste? The Perceptual Transfer of Product Container Haptic Cues (Press Release)
  Aradhna Krishna, Maureen Morrin
• Of Frog Wines and Frowning Watches: Semantic Priming of Perceptual Features and Brand Evaluation (Press Release)
  Aparna Labroo, Ravi Dhar, Norbert Schwarz
• Social Capital Production in a Virtual P3 Community (Press Release)
  Charla Mathwick, Caroline Wiertz, Ko de Ruyter
• Protection of Prior Learning in Complex Consumer Learning Environments (Press Release)
  Marcus Cunha, Jr., Chris Janiszewski, Juliano Laran
• Technology/Ideology: How Ideological Fields Influence Consumers' Technology Narratives (Press Release)
  Robert V. Kozinets
• Context Effects in Diverse-Category Brand Experiments: The Influence of Target Product Positioning and Consumers' Processing Mindset (Press Release)
  Kyeongheui Kim, Joan Meyers-Levy
• The Effect of Temporal Frame on Information Considered in New Product Evaluation: The Role of Uncertainty (Press Release)
  Susan Jung Grant, Alice M. Tybout

Re-Inquiry

• How I Decide Depends on What I Spend: Use of Heuristics is Greater for Time than for Money (Press Release)
  Ritesh Saini, Ashwani Monga