October 2007 Press Releases
(These releases are presented in MS Word format )

• On the Consumption of Negative Feelings (Press Release)
      Eduardo B. Andrade, Joel B. Cohen
• The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions (Press Release)
      Pierre Chandon, Brian Wansink
• The Duration Heuristic (Press Release)
      Catherine W. M. Yeung, Dilip Soman
• When Two Plus Two Is Not Equal to Four: Errors in Processing Multiple Percentage Changes (Press Release)
      Haipeng (Allan) Chen, Akshay R. Rao
• Writing with Pictures: Toward a Unifying Theory of Consumer Response to Images (Press Release)
      Linda M. Scott, Patrick Vargas
• When the Same Prime Leads to Different Effects (Press Release)
      S. Christian Wheeler, Jonah Berger
• On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect (Press Release)
      Lyle Brenner, Yuval Rottenstreich, Sanjay Sood, Baler Bilgin
• The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique (Press Release)
      Frank R. Kardes, Bob M. Fennis, Edward R. Hirt, Zakary L. Tormala, and Brian Bullington
• Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety Seeking (Press Release)
      Caroline Goukens, Siegfried Dewitte, Mario Pandelaere, Luk Warlop
• Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift (Press Release)
      Adam Duhachek, Shuoyang Zhang, Shanker Krishnan
• Phonetic Symbolism and Brand Name Preference (Press Release)
      Tina M. Lowrey, L. J. Shrum
• Taste versus the Market: An Extension of Research on the Consumption of Popular Culture (Press Release)
      Morris B. Holbrook, Michela Addis