March 2007 Press Releases
(These releases are presented in MS Word format  )
- Self-Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration
(Press Release)
Jennifer Edson Escalas
- Jack of All Trades or Master of One? Product Differentiation and Compensatory Reasoning in Consumer Choice
(Press Release)
Alexander Chernev
- Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising
(Press Release)
Anirban Mukhopadhyay, Gita Venkataramani Johar
- Superfluous Choices and the Persistence of Preference
(Press Release)
A. V. Muthukrishnan, Luc Wathieu
- Feeling and Thinking in Memory-Based versus Stimulus-Based Choices
(Press Release)
Yuval Rottenstreich, Sanjay Sood, Lyle Brenner
- Retrieval Disruption in Collaborative Groups due to Brand Cues
(Press Release)
Charles D. Lindsey, H. Shanker Krishnan
- Not as Happy as I Thought I'd Be? Affective Misforecasting and Product Evaluations
(Press Release)
Vanessa M. Patrick, Deborah J. MacInnis, C. Whan Park
- Taste Perception: More than Meets the Tongue
(Press Release)
JoAndrea Hoegg, and Joseph W. Alba
- Few Ways to Love, but Many Ways to Hate: Attribute Ambiguity and the Positivity Effect in Agent Evaluation
(Press Release)
Andrew D. Gershoff, Ashesh Mukherjee, and Anirban Mukhopadhyay
- Attitudinal Ambivalence and Openness to Persuasion: A Framework for Interpersonal Influence
(Press Release)
Martin R. Zemborain, Gita Venkataramani Johar
- Consumer Response to Polysemous Brand Slogans
(Press Release)
Claudiu V. Dimofte, Richard F. Yalch
- The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
(Press Release)
Aparna A. Labroo, Suresh Ramanathan
- Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking
(Press Release)
Alokparna Basu Monga, Deborah Roedder John
- Spent Resources: Self-Regulatory Resource Availability Affects Impulse Buying
(Press Release)
Kathleen D. Vohs, Ronald J. Faber
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