June 2007 Press Releases
(These releases are presented in MS Word format )

• On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects (Press Release)
      Klaus Wertenbroch, Dilip Soman, Amitava Chattopadhyay
• Whence Univalent Ambivalence? From the Anticipation of Conflicting Reactions (Press Release)
      Joseph R. Priester, Richard E. Petty, and Kiwan Park
• License to Sin: The Liberating Role of Reporting Expectations (Press Release)
      Gavan J. Fitzsimons, Joseph C. Nunes, Patti Williams
• The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration (Press Release)
      Prashant Malaviya
• Dominated Consumer Acculturation: The Social Construction of Poor Migrant Women's Consumer Identity Projects in a Turkish Squatter (Press Release)
      Tuba Üstüner, Douglas B. Holt
• For Better or For Worse? Valenced Comparative Frames and Regulatory Focus (Press Release)
      Shailendra Pratap Jain, Charles Lindsey, Nidhi Agrawal, and Durairaj Maheswaran
• The Influence of Chronic and Situational Self-Construal on Categorization
      Shailendra Pratap Jain, Kalpesh Kaushik Desai, Huifang Mao
• Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice (Press Release)
      Kyle B. Murray, Gerald Häubl
• Exploring the Cognitive Mechanism that Underlies Regulatory Focus Effects (Press Release)
      Rui (Juliet) Zhu, Joan Meyers-Levy
• An Examination of Different Explanations for the Mere Exposure Effect (Press Release)
      Xiang Fang, Surendra Singh, and Rohini Ahluwalia
• Consumer-Product Skill Matching: The Effects of Difficulty on Relative Self-Assessment and Choice (Press Release)
      Katherine A. Burson
• The Impact of the Internet on Consumers' Use of Information Sources for Automobiles (Press Release)
      Brian T. Ratchford, Debabrata Talukdar, Myung-Soo Lee