December 2007 Press Releases
(These releases are presented in MS Word format )

• Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving (Press Release)
      Eileen Fischer, Cele C. Otnes, Linda Tuncay
• Influentials, Networks, and Public Opinion Formation (Press Release)
      Duncan J. Watts, Peter Sheridan Dodds
• Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect (Press Release)
      Carey K. Morewedge, Leif Holtzman, Nicholas Epley
• Is that Car Smiling At Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products (Press Release)
      Pankaj Aggarwal, Ann L. McGill
• Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents (Press Release)
      Lan Nguyen Chaplin, Deborah Roedder John
• How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience (Press Release)
      Elizabeth Cowley
• Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience (Press Release)
      Suresh Ramanathan, Ann McGill
• Are All Outgroups Created Equal? Consumer Identity and Dissociative Influence (Press Release)
      Katherine White, Darren Dahl
• Consumer Responses to Performance Failures by High-Equity Brands (Press Release)
      Michelle L. Roehm, Michael K. Brady
• Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences (Press Release)
      Rebecca W. Hamilton, Debora Viana Thompson
• The Effect of Mindsets on Consumer Decision Strategies (Press Release)
      Alison Jing Xu, Robert S. Wyer, Jr.
• When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice (Press Release)
      Ying Zhang, Ayelet Fishbach, Ravi Dhar