August 2007 Press Releases
(These releases are presented in MS Word format )

• Where Consumers Diverge from Others: Identity Signaling and Product Domains (Press Release)
      Jonah Berger, Chip Heath
• Countervailing Market Responses to Corporate Co-optation and the Ideological Recruitment of Consumption Communities (Press Release)
      Craig J. Thompson, Gokcen Coskuner-Balli
• Threats to Hope: Effects on Reasoning about Product Information (Press Release)
      Gustavo De Mello, Deborah J. MacInnis, David W. Stewart
• Distortion of Price Discount Perceptions: The Right Digit Effect (Press Release)
      Keith S. Coulter, Robin A. Coulter
• The Influence of Ceiling Height: The Effect of Priming on the Type of Processing That People Use
      Joan Meyers-Levy, Rui (Juliet) Zhu
• Perceptual Focus Effects in Choice
      Ryan Hamilton, Jiewen Hong, Alexander Chernev
• Learning from Mixed Feedback: Anticipation of the Future Reduces Appreciation of the Presente (Press Release)
      Tom Meyvis, Alan D. J. Cooke
• Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions (Press Release)
      Suresh Ramanathan, Patti Williams
• Goal Control of Attention to Advertising: The Yarbus Implication (Press Release)
      Rik Pieters, Michel Wedel
• Compromise and Attraction Effects under Prevention and Promotion Motivations
      Mehdi Mourali, Ulf Böckenholt, Michel Laroche
• "My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations
      Vanitha Swaminathan, Karen L. Page, Zeynep Gürhan-Canli
• Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
      Martijn G. De Jong, Jan-Benedict E. M. Steenkamp, Jean-Paul Fox