September 2006 Press Releases
(These releases are presented in MS Word format )

• Media Transportation and Advertising (Press Release)
      Jing Wang, Bobby J. Calder
• Consumers' Immediate Memory for Prices (Press Release)
      Marc Vanhuele, Gilles Laurent, Xavier Dreze
• The Role of Arousal in Commitment: An Explanation for the Number of Counterarguments (Press Release)
      Sekar Raju, H. Rao Unnava
• Spoken and Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to Attitude Retrieval versus Construction (Press Release)
      Nader T. Tavassoli, Gavan J. Fitzsimons
• Ridicule and Consumer Socialization among Adolescents (Press Release)
      David B. Wooten
• Differentiation and Parity in Assortment Pricing (Press Release)
      Alexander Chernev
• When Choosing is not Deciding: The Effect of Perceived Responsibility on Satisfaction (Press Release)
      Simona Botti, Ann L. McGill
• Complaining to the Masses: The Role of Protest Framing in Customer-Created Complaint Web Sites (Press Release)
      James C. Ward, Amy L. Ostrom
• The Globalization of Youth Culture: The Global Youth Segment as Structures of Common Difference
      Dannie Kjeldgaard, Soren Askegaard
• Determinants of Trademark Dilution (Press Release)
      Maureen Morrin, Jonathan Lee, Greg M. Allenby
• Price Fairness: Good-Service Differences and the Role of Vendor Costs (Press Release)
      Lisa E. Bolton, Joseph W. Alba
• Effect of Response Time on Perceptions of Bargaining Outcomes (Press Release)
      Joydeep Srivastava, Shweta Oza
• Repenting Hyperopia: An Analysis of Self-Control Regret (Press Release)
      Ran Kivetz, Anat Keinan
• Consumer Gift Systems: Insights from Napster (Press Release)
      Markus Giesler