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John Deighton, Elect
Contact: jcr@bus.wisc.edu
 

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March 2006 Press Releases
(These releases are presented in MS Word format
MS Word)
  • Indeterminacy and Live Television (Press Release)
        Joachim Vosgerau, Klaus Wertenbroch, Ziv Carmon
  • Do You Know Me? Consumer Calibration of Friends' Knowledge (Press Release)
        Andrew D. Gershoff, Gita Venkataramani Johar
  • The Endowed Progress Effect: How Unwarranted Advancement Increases Future Effort (Press Release)
        Joseph C. Nunes, Xavier Dreze
  • Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice (Press Release)
        Kurt A. Carlson, Margaret G. Meloy, J. Edward Russo
  • Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations (Press Release)
        Sharon Ng, Michael J. Houston
  • The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising (Press Release)
        Debora Viana Thompson, Rebecca W. Hamilton
  • Money: A Bias for the Whole (Press Release)
        Himanshu Mishra, Arul Mishra, Dhananjay Nayakankuppam
  • Self-Monitoring and Susceptibility to the Influence of Self-Prophecy (Press Release)
        Eric R. Spangenberg, David E. Sprott
  • Interaction of Senses: The Effect of Vision Versus Touch on the Elongation Bias (Press Release)
        Aradhna Krishna
  • Habitual Behavior in American Eating Patterns: The Role of Meal Occasions (Press Release)
        Adwait Khare and J. Jeffrey Inman
  • Positive and Negative Media Image Effects on the Self (Press Release)
        Dirk Smeesters, Naomi Mandel
  • Self-Accountability Emotions and Fear Appeals: Motivating Behavior (Press Release)
        Kirsten Passyn, Mita Sujan
  • Variety-Seeking in Choice for Others: Interpersonal and Intrapersonal Causes (Press Release)
        Jinhee Choi, B. Kyu Kim, Incheol Choi, Youjae Yi
  • Informational Properties of Anxiety and Sadness, and Displaced Coping (Press Release)
        Rajagopal Raghunathan, Michel Tuan Pham, Kim P. Corfman

 

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