June 2006 Press Releases
(These releases are presented in MS Word format )

• A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments (Press Release)
      Carolyn Yoon, Angela H. Gutchess, Fred Feinberg, Thad A. Polk
• Effects of Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process Contingency Model (Press Release)
      Huifang Mao, H. Shanker Krishnan
• Decision Focus and Consumer Choice Among Assortments (Press Release)
      Alexander Chernev
• Shopping Goals, Goal Concreteness, and Conditional Coupons (Press Release)
      Leonard Lee, Dan Ariely
• Does Marketing Products as Remedies Create "Get Out of Jail Free Cards"? (Press Release)
      Lisa E. Bolton, Joel B. Cohen, Paul N. Bloom
• How Nothing Became Something: White Space, Rhetoric, History, and Meaning (Press Release)
      John W. Pracejus, G. Douglas Olsen, Thomas C. O'Guinn
• When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames (Press Release)
      Shailendra Pratap Jain, Nidhi Agrawal, Durairaj Maheswaran
• Social Comparison Theory and Deception in the Interpersonal Exchange of Consumption Information (Press Release)
      Jennifer J. Argo, Katherine White, Darren W. Dahl
• Regulatory Focus and Efficacy of Health Messages (Press Release)
      Punam A. Keller

Re-Inquiries

• Does the Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic Information Cues? (Press Release)
      Anne Roggeveen, Dhruv Grewal, Jerry Gotlieb
• Beauty and the Beholder: Toward an Integrative Model of Communication Source Effects (Press Release)
      Yong-Soon Kang, Paul M. Herr