December 2006 Press Releases
(These releases are presented in MS Word format )

• Consistency and Validity Issues in Consumer Judgments (Press Release)
      Arul Mishra, Dhananjay Nayakankuppam
• Dynamic Pricing and Consumer Fairness Perceptions (Press Release)
      Kelly L. Haws, William O. Bearden
• Sponsorship-Linked Marketing: The Role of Articulation in Memory (Press Release)
      Bettina Cornwell, Michael S. Humphreys, Angela M. Maguire, Clinton S. Weeks, Cassandra Tellegen
• The Importance and Functional Significance of Affective Cues in Consumer Choice (Press Release)
      Peter R. Darke, Amitava Chattopadhyay, Laurence Ashworth
• Articulation Compatibility in Eliciting Price Bids
      Alexander Chernev
• Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret over Time (Press Release)
      Lisa J. Abendroth, Kristin Diehl
• Brand Extensions of Experiential Goods: Movie Sequel Evaluations (Press Release)
      Sanjay Sood, Xavier Drèze
• Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality (Press Release)
      Narayan Janakiraman, Robert J. Meyer, Andrea C. Morales
• Nation Equity: Incidental Emotions in Country-of-Origin Effects (Press Release)
      Durairaj Maheswaran, Cathy Yi Chen
• Learning through Virtual Product Experience: The Role of Imagery on True versus False Memories (Press Release)
      Ann E. Schlosser
• The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
      Sucharita Chandran and Vicki G. Morwitz
• Why It Is So Hard to Predict Our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy (Press Release)
      Davy Lerouge, Luk Warlop
• A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations
      Georgios A. Bakamitsos
• The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion (Press Release)
      Pankaj Aggarwal, Meng Zhang