(These releases are presented in MS Word format )

• Resource Allocation in Households with Women as Chief Wage Earners (Press Release)
  Suraj Commuri, James W. Gentry
  
• Inferences about the Brand from Counter-Stereotypical Service Providers (Press Release) 
  Shashi Matta, Valerie Folkes
  
• The Influence of a Mere Social Presence in a Retail Context (Press Release) 
  Jennifer J. Argo, Darren W. Dahl, Rajesh V. Manchanda
  
• Context Effects without a Context: Attribute Balance as a Reason for Choice
  Alexander Chernev
  
• Linguistic Gender Marking and Categorization (Press Release)
  Eric Yorkston, Gustavo E. DeMello
  
• Consumer Risk Perceptions in a Community of Reflexive Doubt (Press Release) 
  Craig J. Thompson
  
• Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Approach (Press Release)
  Sucharita Chandran, Vicki Morwitz
  
• Posting Versus Lurking: Communicating in a Multiple Audience Context (Press Release)
  Ann E. Schlosser
  
• Examining the Spacing Effect in Advertising: Encoding Variability, Retrieval Processes, and their Interaction (Press Release)
  Sara L. Appleton-Knapp, Robert A. Bjork, Thomas D. Wickens
  
• Achieving Your Goals or Protecting Their Future? The Effects of Self-View on Goals and Choices (Press Release)
  Rebecca W. Hamilton, Gabriel J. Biehal
  
• Paradox and the Consumption of Authenticity through Reality Television (Press Release)
  Randall L. Rose, Stacy L. Wood
  
• Extended Self and Possessions in the Workplace
  (Press Release) 
  Kelly Tian, Russell W. Belk
  
• The Center Cannot Hold: Consuming the Utopian Marketplace
  Pauline Maclaran, Stephen Brown (Press Release)
  
• Losers, Winners, and Biased Trades (Press Release)
  Joseph Johnson, Gerard J. Tellis, Deborah J. MacInnis

Questions? E-mail: jcr@bus.wisc.edu