March 2005 Press Releases
(These releases are presented in MS Word format )
 

• How Warnings about False Claims Become Recommendations (Press Release)
  Ian Skurnik, Carolyn Yoon, Denise C. Park, Norbert Schwarz
• Religiosity in the Abandoned Apple Newton Brand Community (Press Release)
  Albert M. Muniz, Jr., Hope Jensen Schau 
• Promotion Reactance: The Role of Effort-Reward Congruity (Press Release)
  Ran Kivetz
• Feature Complementarity and Assortment in Choice (Press Release
  Alexander Chernev
• Advertising to Bilingual Consumers: The Impact of Code-Switching and Language Schemas on Persuasion (Press Release)
  David Luna, Laura A. Peracchio
• Social Class, Market Situation, and Consumers' Metaphors of (Dis)empowerment (Press Release)
  Paul C. Henry
• Where There is a Will, Is There a Way? Effects of Lay Theories of Self-Control on Setting and Keeping Resolutions (Press Release)
  Anirban Mukhopadhyay, Gita Venkataramani Johar
• Self-Schema Matching and Attitude Change: Situational and Dispositional Determinants of Message Elaboration
  S. Christian Wheeler, Richard E. Petty, George Y. Bizer
• Motivated Reasoning in Outcome Bias Effects
  Nidhi Agrawal, Durairaj Maheswaran
• Giving Firms an "E" for Effort: Consumer Responses to High Effort Firms (Press Release)
  Andrea C. Morales
• Three Paths to Disposition: The Movement of Meaningful Possessions to Strangers (Press Release)
  John L. Lastovicka, Karen V. Fernandez
• Searching Ordered Sets: Evaluations from Sequences under Search
  Kristin Diehl, Gal Zauberman
• Negative Returns on Positive Emotions: The Influence of Pride and Self-Regulatory Goals on Repurchase Decisions (Press Release)
  Maria J. Louro, Rik Pieters, Marcel Zeelenberg
• The Effects of Self-Construal and Commitment on Persuasion 
  Nidhi Agrawal, Durairaj Maheswaran
• Gender Differences in Responses to Emotional Advertising: A Social Desirability Perspective (Press Release)
  Robert J. Fisher, Laurette Dube
• National Aggregate Consumer Sentiment toward Marketing: A 30-Year Retrospective and Analysis
  John F. Gaski, Michael J. Etzel

Reflections

• Consumer Culture Theory (CCT): Twenty Years of Research
  Eric J. Arnould, Craig J. Thompson

Questions? E-mail: jcr@bus.wisc.edu