)

• Designing the Solution: The Impact of Constraints on Consumers' Creativity (Press Release)
  C. Page Moreau, Darren W. Dahl
• Understanding Consumer Evaluations of Mixed Affective Experiences (Press Release)
  Loraine Lau-Gesk
• Using Stylistic Properties of Ad Pictures to Communicate with Consumers (Press Release)
  Laura A. Peracchio, Joan Meyers-Levy
• Coping: A Multidimensional, Hierarchical Framework of Responses to Stressful Consumption Episodes (Press Release)
  Adam Duhachek
• Penny Wise and Pound Foolish: The Left Digit Effect in Price Cognition (Press Release)
  Manoj Thomas, Vicki Morwitz
• Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice (Press Release)
  Rosellina Ferraro, Baba Shiv, James R. Bettman
• Information Accessibility as a Moderator of Judgments: The Role of Content versus Retrieval Ease (Press Release)
  Alice M. Tybout, Brian Sternthal, Prashant Malaviya, Georgios A. Bakamitsos, Se-Bum Park
• Shades of Meaning: The Effect of Color and Flavor Names on Consumer Choice (Press Release)
  Elizabeth G. Miller, Barbara E. Kahn
• The Low Literate Consumer (Press Release)
  Natalie Ross Adkins, Julie L. Ozanne
• Invisible Brands: An Ethnography of Households and the Brands in their Kitchen Pantries (Press Release)
  Jennifer Chang Coupland
• The Development of Self-Brand Connections in Children and Adolescents (Press Release)
  Lan Nguyen Chaplin, Deborah Roedder John
• Credit Cards as Lifestyle Facilitators (Press Release)
  Matthew J. Bernthal, David Crockett, Randall L. Rose

Re-Inquiries

• The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (Press Release)
  Anthony D. Miyazaki, Dhruv Grewal, Ronald C. Goodstein
• Incidental and Task-Related Affect: A Re-Inquiry and Extension of the Influence of Affect on Choice (Press Release)
  Nitika Garg, J. Jeffrey Inman, Vikas Mittal
• Post-Assimilationist Ethnic Consumer Research: Qualifications and Extensions
  Soren Askegaard, Eric J. Arnould, Dannie Kjeldgaard
• Beyond the Extended Self: Loved Objects and Consumers' Identity Narratives (Press Release)
  Aaron C. Ahuvia

Questions? E-mail: jcr@bus.wisc.edu