)

• Age-Related Differences in Responses to Emotional Advertisements (Press Release)
      Patti Williams, Aimee Drolet
• Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms (Press Release)
      Eduardo B. Andrade
• Attribute Evaluability and the Range Effect (Press Release)
      Catherine W.M. Yeung, Dilip Soman
• Goals as Excuses or Guides: The Liberating Effect of Perceived Goal Progress on Choice (Press Release)
      Ayelet Fishbach, Ravi Dhar
• Self-Construal, Reference Groups, and Brand Meaning (Press Release)
      Jennifer Edson Escalas, James R. Bettman
• The Endowment Effect: Rose-Tinted and Dark-Tinted Glasses (Press Release)
      Dhananjay Nayakankuppam, Himanshu Mishra
• Goal Fulfillment and Goal Targets in Sequential Choice (Press Release)
      Nathan Novemsky, Ravi Dhar
• Name Letter Branding: Valence Transfers when Product Specific Needs are Active (Press Release)
      C. Miguel Brendl, Amitava Chattopadhyay, Brett W. Pelham, Mauricio Carvallo
• Structural Constraints in Mixed Language Ads: A Psycholinguistic Analysis of the Persuasiveness of Codeswitching (Press Release)
      David Luna, Dawn Lerman, Laura A. Peracchio
• Goal-Relevant Emotional Information: When Extraneous Affect Leads to Persuasion and When It Does Not (Press Release)
      Anick Bosmans, Hans Baumgartner
• Implicit Assimilation and Explicit Contrast: A Set/Reset Model of Response to Celebrity Voiceovers (Press Release)
      Mark R. Forehand, Andrew Perkins
• Fluency of Consumption Imagery and the Backfire Effects of Imagery Appeals (Press Release)
      Petia K. Petrova, Robert B. Cialdini
• Role of Relationship Norms in Processing Brand Information (Press Release)
      Pankaj Aggarwal, Sharmistha Law
• Decision Difficulty: Effects of Procedural and Outcome Accountability (Press Release)
      Yinlong Zhang, Vikas Mittal

Re-Inquiries

• Television's Cultivation of Material Values (Press Release)
      L.J. Shrum, James E. Burroughs, Aric Rindfleisch
• A Reexamination of Frequency-Depth Effects in Consumer Price Judgments (Press Release)
      Ashok K. Lalwani, Kent B. Monroe