October 2007

• On the Consumption of Negative Feelings
  Eduardo B. Andrade, Joel B. Cohen
• The Biasing Health Halos of Fast Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions
  Pierre Chandon, Brian Wansink
• The Duration Heuristic
  Catherine W.M. Yeung, Dilip Soman
• When Two plus Two is Not Equal to Four: Errors in Processing Multiple Percentage Changes
  Haipeng (Allan) Chen, Akshay R. Rao
• Writing with Pictures: An Empirical Extension of Visual Rhetoric
  Linda M. Scott, Patrick Vargas
• When the Same Prime Leads to Different Effects
  S. Christian Wheeler, Jonah Berger
• On the Psychology of Loss Aversion: Possession, Valence, and Reversals of the Endowment Effect
  Lyle Brenner, Yuval Rottenstreich, Sanjay Sood, Baler Bilgin
• The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-then-Reframe Influence Technique
  Frank R. Kardes, Bob M. Fennis, Edward R. Hirt, Zakary L. Tormala, Brian Bullington
• Wanting a Bit(e) of Everything: Extending the Valuation Effect to Variety-Seeking
  Caroline Goukens, Siegfried Dewitte, Mario Pandelaere, Luk Warlop
• Anticipated Group Interaction: Coping with Valence Asymmetries in Attitude Shift
  Adam Duhachek, Shuoyang Zhang, Shanker Krishnan

Re-Inquiries

• Phonetic Symbolism and Brand Name Preferences
  Tina M. Lowrey, L.J. Shrum
• Taste Versus the Market: An Extension of Research on the Consumption of Popular Culture
  Morris B. Holbrook, Michela Addis