June 1999 JCR (Volume 26, number 1), p. ii

My views on JCR and my editorial philosophy were outlined in the prior issue of the journal (March 1999, volume 25, number 4). I will now begin receiving manuscripts July 1 and take over all editorial responsibilities January 1, 2000.

Guidance to Authors

Authors must submit five copies of their manuscripts and a 3 1/2-inch computer diskette in Microsoft Word or WordPerfect to the Journal of Consumer Research at the address shown below. The computer diskette is being requested in addition to the copies of the manuscript that have traditionally been required because it is expected that the diskette will permit more rapid communication between the associate editor and editor and help speed the review process. Detailed instructions regarding the manuscript style and submission requirements are in the JCR style sheet, which appears in this issue of the journal.

New manuscripts submitted on or after July 1, 1999, should be sent to:

Journal of Consumer Research
University of Wisconsin
School of Business
975 University Avenue
Madison, Wisconsin 53706-1323

Revised manuscripts should be sent to Ohio State University through October 31, 1999. Beginning November 1, 1999, all new and revised manuscripts should be sent to the University of Wisconsin address.

Authors are welcome to submit a brief list of individuals whom they do not want as reviewers, and they may also suggest the names of the associate editor and reviewers they consider most appropriate for their manuscript. Brief explanations should accompany these suggestions. While it cannot be guaranteed that author recommendations will be followed, they will be taken into consideration.

David Glen Mick
Editor-Elect
June 1999