December 2007

• Pursuing Parenthood: Integrating Cultural and Cognitive Perspectives on Persistent Goal Striving
  Eileen Fischer, Cele C. Otnes, Linda Tuncay
• Influentials, Networks, and Public Opinion Formation
  Duncan J. Watts, Peter Sheridan Dodds
• Unfixed Resources: Perceived Costs, Consumption, and the Accessible Account Effect
  Carey K. Morewedge, Leif Holtzman, Nicholas Epley
• Is that Car Smiling At Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
  Pankaj Aggarwal, Ann L. McGill
• Growing Up in a Material World: Age Differences in Materialism in Children and Adolescents
  Lan Nguyen Chaplin, Deborah Roedder John
• How Enjoyable Was It? Remembering an Affective Reaction to a Previous Consumption Experience
  Elizabeth Cowley
• Consuming with Others: Social Influences on Moment-to-Moment and Retrospective Evaluations of an Experience
  Suresh Ramanathan, Ann McGill
• Are All Outgroups Created Equal? Consumer Identity and Dissociative Influence
  Katherine White, Darren Dahl
• Consumer Responses to Performance Failures by High-Equity Brands
  Michelle L. Roehm, Michael K. Brady
• Is There a Substitute for Direct Experience? Comparing Consumers' Preferences after Direct and Indirect Product Experiences
  Rebecca W. Hamilton, Debora Viana Thompson
• The Effect of Mindsets on Consumer Decision Strategies
  Alison Jing Xu, Robert S. Wyer, Jr.
• When Thinking Beats Doing: The Role of Optimistic Expectations in Goal-Based Choice
  Ying Zhang, Ayelet Fishbach, Ravi Dhar