• Consistency and Validity Issues in Consumer Judgments
      Arul Mishra, Dhananjay Nayakankuppam
• Dynamic Pricing and Consumer Fairness Perceptions
      Kelly L. Haws, William O. Bearden
• Sponsorship-Linked Marketing: The Role of Articulation in Memory
      T. Bettina Cornwell, Michael S. Humphreys, Angela M. Maguire,    Clinton S. Weeks, Cassandra L. Tellegen
• The Importance and Functional Significance of Affective Cues in Consumer Choice
      Peter R. Darke, Amitava Chattopadhyay, Laurence Ashworth
• Articulation Compatibility in Eliciting Price Bids
      Alexander Chernev
• Now or Never: Effects of Limited Purchase Opportunities on Patterns of Regret Over Time
      Lisa J. Abendroth, Kristin Diehl
• Brand Extensions of Experiential Goods: Movie Sequel Evaluations
      Sanjay Sood, Xavier Dreze
• Spillover Effects: How Consumers Respond to Unexpected Changes in Price and Quality
      Narayan Janakiraman, Robert J. Meyer, Andrea C. Morales
• Nation Equity: Incidental Emotions in Country-of-Origin Effects
      Durairaj Maheswaran, Cathy Yi Chen
• Learning through Virtual Product Experience: The Role of Imagery on True Versus False Memories
      Ann E. Schlosser
• The Price of "Free"-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
      Sucharita Chandran, Vicki G. Morwitz
• Why it is so Hard to Predict our Partner's Product Preferences: The Effect of Target Familiarity on Prediction Accuracy
      Davy Lerouge, Luk Warlop
• A Cue Alone or a Probe to Think? The Dual Role of Affect in Product Evaluations
      Georgios A. Bakamitsos
• The Moderating Effect of Relationship Norm Salience on Consumers' Loss Aversion
      Pankaj Aggarwal, Meng Zhang

Need an abstract? JCR@bus.wisc.edu