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John Deighton, Editor
Contact: jcr@bus.wisc.edu
 

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Research to Enhance Consumer Welfare

Special Issue Update


The deadline has passed for submissions to the Journal of Consumer Research's special issue on topics that apply consumer research to enhance the welfare of individuals and society.

The Journal's goal is to publish the Special Issue in the June/September 2008 time frame.  To meet that deadline, manuscripts that have received an invitation to revise should submit their revisions by September 1, 2007.

Revisions must continue to be driven and framed by a readily recognizable consumer problem or issue which holds the prospect of transforming human welfare. The research must seek to develop new insights that could be communicated to consumers, their guardians or policy makers, and some of the insights must be capable of being readily applied in everyday life. Communication of findings will occur in many possible formats: through JCR press releases, summaries posted in the 'For Consumers' section of the ACR website, and through other promotional efforts.

Consumer Welfare Topic
John Deighton
Journal of Consumer Research
jcr@bus.wisc.edu

Questions? jcr@bus.wisc.edu

 

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