2007
(Best Article
for 2004) |
"When Good Brands Do Bad"
Jennifer Aaker, Susan Fournier, S. Adam Brasel
Volume 31 (June 2004) |
2006
(Best Article for 2003) |
"The Devaluation Effect: Activating a Need Devalues Unrelated Objects"
C. Miguel Brendl, Arthur Markman, Claude Messner
Volume 29 (March 2003) |
2005
(Best Article for 2002) |
"An
Experimental Investigation of the Joint Effects of
Advertising and Peers on Adolescents' Beliefs and Intentions
about Cigarette Smoking" - Cornelia (Connie) Pechman
and Susan J. Knight
Volume 29 (June 2002) |
2004
(Best Article for 2001) |
"Brand Community"
- Albert M. Muniz and Thomas C. O'Guinn
Volume 27 (March 2001) |
2003 (two winners)
(Best Articles for 2000) |
"Children, Advertising, and Product Experiences: A MultiMethod Inquiry"
- Elizabeth Moore and Richard Lutz
"Knowledge Calibration: What Consumers Know and What They Think They Know"
- Joseph Alba and Wes Hutchinson |
2002
(Best Article for 1999) |
“Postexperience Advertising Effects on Consumer Memory” (Volume 25, March)
- Kathryn A. Braun-LaTour |
2001
(Best Article for 1998) |
“Consumers and Their Brands: Developing Relationship Theory in Consumer Research” (Volume 24, March)
-
Susan Fournier |
2000 (two winners)
(Best Articles for 1997) |
“The Role of
Television in the Construction of Consumer Reality”
(Volume 23, March) - Thomas C. O’Guinn, L.J. Shrum
“Measuring Emotions in
the Consumption Experience” (Volume 24, September) - Marsha
L. Richins |
1999
(Best Article for 1996) |
“Microcultural
Analysis of Variation in Sharing of Causal Reasoning about
Behavior” (Volume 22, March) - Ajay K. Sirsi, James C.
Ward, Peter H. Reingen |
1998
(Best Article for 1995) |
“Liberatory Postmodernism and the Reenchantment of Consumption” (Volume 22, December)
- A.Fuat Firat, Alladi Venkatesh |
1997
(Best Article for 1994) |
“The Persuasion Knowledge Model: How People Cope with Persuasion Attempts” (Volume 21, June)
- Marian Friestad, Peter Wright |
1996
(Best Article for 1993) |
“Structure, Cooperating, and the Flow of Market Information” (Volume 20, December)
- Jonathan Frenzen, Kent Nakamoto |
| 1995 |
Sponsorship of award changed from ACR to JCR Policy Board |
1994
(ACR Award) |
"Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?" (1990)
-John G. Lynch, Jr., Dipankar Chakravarti, and Anusree Mitra |
1992
(ACR Award) |
"The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey" (1989)
- Russell W. Belk, Melanie Wallendorf, and John F. Sherry |
1991
(ACR Award) |
"Choices from Sets Including Remembered Brands: Used of Recalled Attributes and Prior Overall Evaluations" (1988)
- John G. Lynch, Jr., Howard Marmorstein, and Michael F. Weingold |
1990
(ACR Award) |
"Choice Based on Reasons: The Case of Attraction and Compromise Effects" (1989)
- Itamar Simonson |
1989
(ACR Award) |
"Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance" (1986)
- David Glen Mick |
1988
(ACR Award) |
"Dimensions of Consumer Expertise" (1988)
- Joseph W. Alba, J. Wesley Hutchison |
1987
(ACR Award) |
"Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods" (1986)
- Grant McCracken |
