October 2008: Special Issue on Consumer Welfare

• Introduction
     David Glen Mick


• Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation
  (Published online June 19, 2008)
     Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg


• Do 100-Calorie Packs Lead to Increased Consumption? The Effect of Reduced Food Sizes and Packages on the Consumption Behavior of Restrained Eaters and Unrestrained Eaters
  (Published online July 16, 2008)
     Maura Scott, Stephen Nowlis, Naomi Mandel, Andrea Morales


• Using Extremeness Aversion to Fight Obesity: Policy Implications of Context Dependent Demand
  (Published online April 16, 2008)
     Kathleen Sharpe, Richard Staelin, Joel Huber


• Participatory Action Research
  (Published online March 11, 2008)
     Julie Ozanne, Bige Saatcioglu


• Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice
  (Published online July 16, 2008)
     Daniel Goldstein, Eric Johnson, William Sharpe


• Cost of Being Poor: Retail Price and Consumer Price Search Differences across Inner-City and Suburban Neighborhoods
  (Published online July 8, 2008)
     Debabrata Talukdar


• A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
  (Published online March 4, 2008)
     Noah Goldstein, Robert Cialdini, Vladas Griskevicius


• Exploring the Social and Business Returns of a Corporate Oral Health Initiative Aimed at Disadvantaged Hispanic Families
  (Published online April 15, 2008)
     Shuili Du, Sankar Sen, CB Bhattacharya


• Preferences for Enhancement Pharmaceuticals: The Reluctance to Enhance Fundamental Traits
  (Published online July 10, 2008)
     Jason Riis, Joseph Simmons, Geoffrey Goodwin


• Shifting Signals to Help Health: Using Identity Signaling to Reduce Risky Health Behaviors
  (Published online March 17, 2008)
     Jonah Berger, Lindsay Rand


• An Empathy-Helping Perspective on Consumers' Responses to Fund-Raising Appeals
  (Published online February 22, 2008)
     Robert Fisher, Mark Vandenbosch, Kersi Antia


• Friends of Victims: Personal Experience and Prosocial Behavior
  (Published online December 13, 2008)
     Deborah Small, Uri Simonsohn


• The Happiness of Giving: The Time-Ask Effect
  (Published online May 9, 2008)
     Wendy Liu, Jennifer Aaker