• The Effect of Making a Prediction about the Outcome of a Consumption Experience on the Enjoyment of that Experience (Published online February 13, 2008)
     Naomi Mandel, Stephen M. Nowlis
• Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different" (Published online March 4, 2008)
     Grainne Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons
• Babyfaces, Trait Inferences, and Company Evaluations in a PR Crisis (Published online February 20, 2008)
     Gerald J. Gorn, Yuwei Jiang, Gita Venkataramani Johar
• Family Identity: A Framework of Identity Interplay in Consumption Practices (Published online February 13, 2008)
     Amber M. Epp, Linda L. Price
• The Perils of Hedonic Editing (Published online January 18, 2008)
     Elizabeth Cowley
• Bikinis Instigate Generalized Impatience in Intertemporal Choice (Published online January 18, 2008)
     Bram van den Bergh, Siegfried DeWitte, Luk Warlop
• Counting Every Thought: Implicit Measures of Cognitive Responses to Advertising (Published online January 18, 2008)
     Yanliu Huang, J. Wesley Hutchinson
• What's Not to Like? Preference Asymmetry in the False Consensus Effect (Published online November 29, 2007)
     Andrew D. Gershoff, Ashesh Mukherjee, Anirban Mukhopadhyay
• Considering the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes (Published online December 1, 2007)
     Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland
• Estimating Multiple Consumer Segment Ideal Points from Context Dependent Survey Data (Published online March 28, 2008)
     Wayne S. DeSarbo, A. Selin Atalay, David LeBaron, Simon J. Blanchard
• Consumer Emotional Intelligence: Conceptualization, Measurement, and the Prediction of Consumer Decision Making (Published online November 29, 2007)
     Blair Kidwell, David M. Hardesty, Terry L. Childers
• Surcharges and Seller Reputation (Published online February 13, 2008)
     Amar Cheema

Re-Inquiry

• Can Evaluative Conditioning Change Attitudes Toward Mature Brands? New Evidence from the Implicit Association Test (Published online January 18, 2008)
     Bryan Gibson