December 2008
- Stigma-by-Association in Coupon Redemption: Looking Cheap because of Others
Jennifer Argo, Kelley Main
- The Blissful Ignorance Effect: Pre versus Post Action Effects on Outcome Expectancies Arising from Precise and Vague Information
(Published online July 30, 2008)
Himanshu Mishra, Baba Shiv, Dhananjay Nayakankuppam
- Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control
Anirban Mukhopadhyay, Sureth Ramanathan, Jaideep Sengupta
- Tempt Me Just a Little Bit More: The Effect of Prior Food Temptation Actionability on Goal Activation and Consumption
Kelly Geyskens, Luk Warlop, Siegfried Dewitte, Mario Pandelaere
- Emotional Calibration Effects on Consumer Choice
Blair Kidwell, David Hardesty, Terry Childers
- An Expanded Conceptualization and New Measure of Compulsive Buying
Nancy M. Ridgway, Monika Kukar-Kinney, and Kent B. Monroe
- Focusing on Desirability: The Effect of Decision Interruption and Suspension on Preferences
Wendy Liu
- Context-Dependent Effects of Goal Primes
Juliano Laran, Chris Janiszewski, Marcus Cunha, Jr.
- The Effects of a Different Category Context on Target Brand Evaluations
Myungwoo Nam, Brian Sternthal
- Seize the Day! Encouraging Indulgence for the Hyperopic Consumer
Kelly L. Haws, Cait Poyner
- Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
Rohini Ahluwalia, Aradhna Krishna
- Effects of Temporal and Social Distance on Consumer Evaluations
Kyeongheui Kim, Meng Zhang, Xiuping Li
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