August 2008
- Nonconscious Goals and Consumer Choice
(Press Release)
(Published online April 29, 2008)
Baba Shiv, Tanya Chartrand, Joel Huber, Robin Tanner
- The Mere Categorization Effect: How the Presence of Categories Increases Choosers' Perceptions of Assortment Variety and Outcome Satisfaction
(Press Release)
(Published online June 11, 2008)
Cassie Mogilner, Tamar Rudnick, Sheena Iyengar
- Asian Brands and the Shaping of a Transnational Imagined Community
(Press Release)
(Published online April 14, 2008)
Julien Cayla, Giana Eckhardt
- Politicizing Consumer Culture: Advertising's Appropriation of Political Ideology in China's Social Transition
(Press Release)
(Published online June 4, 2008)
Xin Zhao, Russell Belk
- Will I Spend More in Twelve Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates
(Press Release)
(Published online March 17, 2008)
Gulden Ulkumen, Manoj Thomas, Vicki Morwitz
- Desire to Acquire: Powerlessness and Compensatory Consumption
(Press Release)
(Published online April 18, 2008)
Derek Rucker, Adam Galinsky
- Recalling Mixed Emotions
(Press Release)
(Published online April 29, 2008)
Jennifer Aaker, Aimee Drolet, Dale Griffin
- One Individual, Two Identities: Frame-Switching among Biculturals
(Press Release)
(Published online April 18, 2008)
David Luna, Torsten Ringberg, Laura Peracchio
- The Interactive Effect of Cultural Symbols and Human Values on Taste Evaluation
(Press Release)
(Published online June 27, 2008)
Michael W. Allen, Richa Gupta, Arnaud Monnier
- The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High and Low Esteem Consumers
(Press Release)
(Published online May 14, 2008)
Naomi Mandel, Dirk Smeesters
- Choice Set Configuration as a Determinant of Preference Attribution and Strength
(Press Release)
(Published online June 4, 2008)
Song-Oh Yoon, Itamar Simonson
- The Effect of Self-Construal on Spatial Judgments
(Press Release)
(Published online May 14, 2008)
Aradhna Krishna, Rongrong Zhou, Shi Zhang
- Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation
(Press Release)
(Published online March 24, 2008)
Linda Court Salisbury, Fred M. Feinberg
- Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?
(Press Release)
(Published online March 17, 2008)
Jordan Louviere, Towhidul Islam, Nada Wasi, Deborah Street, Leonie Burgess
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